That’s the Beauty of it!

One of the most significant changes of the skin as we age is increased dryness. The hormonal changes that accompany aging can accentuate this. Mature skin tends to be dry and tight, with a rough, wrinkled texture and a dull appearance. This can be attributed to a reduction in the water content of the uppermost layer of the skin, a decrease in intercellular lipids, and a decrease in sebum secretion, all of which are needed for skin to stay soft, supple and smooth.

Consumer research has shown that mature women consider their primary need to be moisturization. Indeed, many women find that when they reach the menopause the moisturizer that they have used for years is no longer enough - our skin can still feel dry and tight. Mature skin has a greater need for good daily skin care, including mild cleansing and rich moisturization.

Recognizing the special needs of mature skin, Burts Bees has created a range of richer creams, fluids and mild cleansers that deliver more moisture, nourishment and protection.The Healthy Treatmentl line is designed to optimize mature skin, leaving it looking and feeling radiant and revitalized.